Senior Marketing Manager

Position Qualifications:

• 4+ years of B2B marketing experience, including 2+ years demand generation
  • A deep understanding of how to maximize across multiple digital and offline channels, including search, ads, syndication, email, social, events
  • Experience working directly with B2B sales teams
  • Experience managing third party agencies, contractors, and vendors
• Incredibly strong communication skills, both verbally and in writing
• Excellent time management skills, with the ability to prioritize ruthlessly
• Ability to switch between diverse projects and follow through to completion
• Strong research, analytical, and reporting capabilities
• Bachelor’s degree in Business, Marketing, or a related field

Position Responsibilities:

SALES ENABLEMENT

• Develop customer proof points, including testimonials and case studies
• Create and distribute sales-facing cheat sheets, including discovery and objection handling guides, industry info, and competitive playbooks
• Create and maintain standard and customizable proposal templates, sales presentations, brochures, and other client-facing collateral
• Train sales team on best use of marketing & sales enablement materials
• Ensure that all sales enablement content is easily accessible and gather frequent feedback from the sales team to improve support programs

DEMAND GENERATION

• Design, plan, and optimize integrated marketing campaigns to generate and nurture pipeline, in coordination with external support resources
• Monitor, analyze, and report campaign performance  Create standardized email templates, scripts, and other content to support outbound sales / prospecting campaigns
• Direct and coordinate agencies, MarTech vendors, and contractors

MARKET STRATEGY & INTELLIGENCE

• Research and analyze market data and buyer trends in order to estimate market size, identify opportunities, and provide strategic guidance
• Develop a deep understanding of our customers through surveys, interviews, sales feedback, and direct participation in sales meetings
• Help to define our target market, qualification criteria, ideal customer profiles, and buyer personas
• Aid in the development of value proposition, positioning, and messaging
• Monitor, synthesize, and distribute market and competitive intelligence

OFFERING DEVELOPMENT

• Enhance and expand the C&I division’s existing service offerings to better serve our customers and support business objectives
• Gather market requirements for design and validation of new offerings
• Collaborate to align sales, delivery, and partner processes prior to launch
• Develop materials to communicate offerings internally and externally